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Our Co-op Advertising Program for foodservice distributors supports your efforts to sell more Idaho-Eastern Oregon onions by reimbursing a portion of your promotional costs, and by providing a $0.10 allowance for every 50 lb. bag or box of onions you buy (total minimum purchase 800 bags/boxes).
Download Foodservice Co-op Advertising Form (pdf format)
Please read the following guidelines carefully. If you have any questions regarding the program, we'll be happy to help. Just call 208-722-5111.
Where can I get the Idaho-Eastern Oregon logo and ad slicks?
You can download these materials here or request a CD-ROM with them by calling 208-722-5111 or emailing IEOonions@widaho.net.
When are ads and purchases eligible for reimbursement?
The Foodservice Co-op Advertising Program is offered two times each season. This opportunity is available from August 1, 2007 to December 31, 2007. Qualifying onion purchases may be made starting 10 days before co-op period through 10 days after the co-op period ends.
What are the requirements for the ad to qualify?
- At this time, only print ads qualify.
- All ads must promote Idaho-Eastern Oregon onions.
- The Idaho-Eastern Oregon Onion logo must be shown in its entirety. (Logo download)
- The Idaho-Eastern Oregon Onion logo must be at least 5/8" tall.
- Ads must be computer generated. Handwritten ads do not qualify.
How is the reimbursement calculated?
Your reimbursement is based on two elements: an ad reimbursement and a unit allowance. The reimbursements for your advertising are calculated as follows:
Promotional flyer runs 2 weeks
1-45 in sales force= $150
46-99 in sales force = $300
100+ in sales force = $500
Promotional flyer runs 4 weeks
1-45 in sales force= $300
46-99 in sales force = $500
100+ in sales force = $700
The unit allowance is $0.10 per 50 lb. bag/box for Idaho-Eastern Oregon onions purchased within the eligible dates (see above). The minimum qualifying purchase is 800 total units (one unit is a 50 lb. bag or box), with a maximum of 3,200 units eligible for reimbursement (the first 800 units will not be subtracted from the total).
Example:
A foodservice distributor with a sales force of 100 people runs a flyer promotion for 4 weeks ($700 ad reimbursement) and provides invoices for 3,200 50 lb. bags/boxes (3,200 units X $0.10 = $320). Therefore, the total co-op reimbursement amounts to ($700 + $320) $1020.
How do I get reimbursed?
To be receive co-op advertising dollars, just mail the following to us:
- a completed Idaho-Eastern Oregon co-op advertising form (please be sure to sign and date)
- the ads to show proof of performance
- invoices showing the purchase of Idaho-Eastern Oregon onions--no exceptions.
What are the deadlines to submit co-op materials?
For the co-op period ending December 31, 2005, the deadline for submission is January 31, 2006. For the co-op period ending February 28, 2005, the deadline is March 31, 2006.
Please mail your co-op reimbursement materials to:
Idaho-Eastern Oregon Onions
Attn: Foodservice Co-Op Ad Program
118 N. Second St.
P. O. Box 909
Parma, Idaho 83660
Idaho-Eastern Oregon Onions. The bigger. The better. |
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